2014 Chevy Impala

 

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DETROIT – Anyone who has ever felt trepidation about handing their car keys to a valet will appreciate the 2014 Chevrolet Impala. The redesigned flagship sedan offers a “valet mode” that lets someone unknown take the wheel but shields personal items and information from prying eyes.
The new Impala’s available 8-inch center stack display is an interactive touch screen for the next-generation Chevrolet MyLink system but doubles as a PIN-activated retractable faceplate over a secure storage bin large enough to hold valuables like a wallet, MP3 player and smartphone. Addresses and contacts stored on MyLink also remain PIN-protected.

“Valet mode is the kind of feature that Impala customers will appreciate,” said Chris Perry, Chevrolet vice president of Global Marketing. “It is one of many great new features on our newest MyLink and a small part of Impala’s overall technology package.”

Impala owners will be able to access valet mode through MyLink’s Settings menu via a four-digit code, much like on a hotel safe. A confirmation entry of the code simultaneously locks the bin and secures personal information.

Chevrolet customer clinic participants showed avid interest in valet mode, particularly young car buyers who valued MyLink’s information privacy protection feature. Impala’s hidden bin also addresses customers’ frequently expressed need for a secure place to keep personal items out of sight.
“We were able to move the MyLink system’s electronics to another location in the vehicle, effectively creating the space behind the touch screen,” said Matt Highstrom, General Motors human-machine interface designer.

In addition to privacy protection, Impala’s next-generation MyLink system allows for increased personalization. Owners can click and drag icons on the home screen located in the center stack, similar to operating a smartphone or tablet.

Using consumer research, including interviews and online voting, designers of the award-winning MyLink developed four specific graphic appearances or “skins,” selectable through the Settings menu, designed to appeal to distinct customer group personalities. They include:

• Contemporary – Clean, simple interface that’s neither overly colorful nor busy, geared to busy moms and families.
• Edge – Youth-oriented, dynamic feel with vibrant colors and pop culture-inspired icons.
• Velocity – Sleek, with carbon fiber background appearance and glowing neon, aimed at driving enthusiasts.
• Main Street – An all-around, crowd-pleasing design using primary colors.

These and other functions, including valet mode, will be rolled out to other Chevrolet models featuring the next-generation MyLink system.

“We can’t design a custom Impala interior for every customer, but we can give them the next best thing – an infotainment system that reflects their tastes and features that meet their needs,” said Matt Fuligni, design manager, Chevrolet User Experience.

The 2014 Impala will begin production this spring and eventually will be offered with three engine choices. A 3.6L V6 will be available at launch, starting at $30,760 including destination charges.

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4.5 million cars and trucks a year.  Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.